AURA
AURA
Aura transforms a product launch into a brand statement — using motion graphics and a modern gradient system to elevate Vagaro's redesigned calendar while deepening its connection to the brand's visual identity.
client
VAGARO
Year
2026
Category
PRODUCT LAUNCH
CREATIVE INTENT
CREATIVE INTENT
Vagaro's calendar hadn't seen a major update in over a decade — so when the redesign arrived, it needed more than a product demo. It needed a moment.
The concept came naturally from the product itself — gradients. Colors blending together to form something modern and fresh became the creative foundation.
To bring that authentically to life, 30 footage clips of paint splashing and mixing were hand-curated to ensure every transition felt alive and fresh.
Music was equally critical. After multiple rounds of selection with key decision makers, a track was chosen that reflected the energy of the beauty, wellness, and fitness industries Vagaro serves — and that song became the rhythmic backbone the entire animation was built around.
Vagaro's calendar hadn't seen a major update in over a decade — so when the redesign arrived, it needed more than a product demo. It needed a moment.
The concept came naturally from the product itself — gradients. Colors blending together to form something modern and fresh became the creative foundation.
To bring that authentically to life, 30 footage clips of paint splashing and mixing were hand-curated to ensure every transition felt alive and fresh.
Music was equally critical. After multiple rounds of selection with key decision makers, a track was chosen that reflected the energy of the beauty, wellness, and fitness industries Vagaro serves — and that song became the rhythmic backbone the entire animation was built around.
CREATIVE INTENT
Vagaro's calendar hadn't seen a major update in over a decade — so when the redesign arrived, it needed more than a product demo. It needed a moment.
The concept came naturally from the product itself — gradients. Colors blending together to form something modern and fresh became the creative foundation.
To bring that authentically to life, 30 footage clips of paint splashing and mixing were hand-curated to ensure every transition felt alive and fresh.
Music was equally critical. After multiple rounds of selection with key decision makers, a track was chosen that reflected the energy of the beauty, wellness, and fitness industries Vagaro serves — and that song became the rhythmic backbone the entire animation was built around.
PROCESS & CRAFT
PROCESS & CRAFT
With the concept and music locked, the animation was designed in layers — each one tied directly to the product's new features.
Multiple gradient color palettes were pulled directly from the redesigned calendar and translated into 2D animation variations, each showcasing a distinct feature: real-time booking, frosted glass UI, global search, infinite employee scroll, and live booking updates.
Every animated moment was crafted to feel like a natural extension of the product — not an explanation of it.
The gradient language unified the entire piece, ensuring that despite the number of features being showcased, the visual experience felt cohesive, modern, and unmistakably Vagaro.
With the concept and music locked, the animation was designed in layers — each one tied directly to the product's new features.
Multiple gradient color palettes were pulled directly from the redesigned calendar and translated into 2D animation variations, each showcasing a distinct feature: real-time booking, frosted glass UI, global search, infinite employee scroll, and live booking updates.
Every animated moment was crafted to feel like a natural extension of the product — not an explanation of it.
The gradient language unified the entire piece, ensuring that despite the number of features being showcased, the visual experience felt cohesive, modern, and unmistakably Vagaro.
PROCESS & CRAFT
With the concept and music locked, the animation was designed in layers — each one tied directly to the product's new features.
Multiple gradient color palettes were pulled directly from the redesigned calendar and translated into 2D animation variations, each showcasing a distinct feature: real-time booking, frosted glass UI, global search, infinite employee scroll, and live booking updates.
Every animated moment was crafted to feel like a natural extension of the product — not an explanation of it.
The gradient language unified the entire piece, ensuring that despite the number of features being showcased, the visual experience felt cohesive, modern, and unmistakably Vagaro.
CHALLENGE & SOLUTION
CHALLENGE & SOLUTION
The biggest creative challenge was volume. The CEO and product team wanted every major new feature highlighted — a request that risked turning an attention-grabbing brand film into a lengthy feature walkthrough.
The solution was cinematographic sequence.
Rather than sequencing features linearly, camera angles and editing rhythm were used to control the flow and momentum of the entire piece — each cut dictated by motion rather than feature order.
This kept the energy high, the retention strong, and the viewer engaged without ever feeling like they were watching a tutorial.
The biggest creative challenge was volume. The CEO and product team wanted every major new feature highlighted — a request that risked turning an attention-grabbing brand film into a lengthy feature walkthrough.
The solution was cinematographic sequence.
Rather than sequencing features linearly, camera angles and editing rhythm were used to control the flow and momentum of the entire piece — each cut dictated by motion rather than feature order.
This kept the energy high, the retention strong, and the viewer engaged without ever feeling like they were watching a tutorial.
CHALLENGE & SOLUTION
The biggest creative challenge was volume. The CEO and product team wanted every major new feature highlighted — a request that risked turning an attention-grabbing brand film into a lengthy feature walkthrough.
The solution was cinematographic sequence.
Rather than sequencing features linearly, camera angles and editing rhythm were used to control the flow and momentum of the entire piece — each cut dictated by motion rather than feature order.
This kept the energy high, the retention strong, and the viewer engaged without ever feeling like they were watching a tutorial.
IMPACT
IMPACT
The final deliverable was approved by Vagaro's CEO on the second meeting — a strong signal that the creative direction landed exactly where it needed to.
Promoted across social channels and the Vagaro website, the response among both existing and newly joined customers was overwhelmingly positive.
Aura became something more significant — a foundational creative benchmark that defined the fresh visual identity of Vagaro's redesigned calendar and set the standard for how the brand communicates product evolution going forward.
The final deliverable was approved by Vagaro's CEO on the second meeting — a strong signal that the creative direction landed exactly where it needed to.
Promoted across social channels and the Vagaro website, the response among both existing and newly joined customers was overwhelmingly positive.
Aura became something more significant — a foundational creative benchmark that defined the fresh visual identity of Vagaro's redesigned calendar and set the standard for how the brand communicates product evolution going forward.
IMPACT
The final deliverable was approved by Vagaro's CEO on the second meeting — a strong signal that the creative direction landed exactly where it needed to.
Promoted across social channels and the Vagaro website, the response among both existing and newly joined customers was overwhelmingly positive.
Aura became something more significant — a foundational creative benchmark that defined the fresh visual identity of Vagaro's redesigned calendar and set the standard for how the brand communicates product evolution going forward.
More Works More Works
More Works More Works
©2026 MICHAEL KO DESIGN
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©2026 MICHAEL KO DESIGN
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